Welcome to the hump – apropos of that, here’s some advice! What is perfection and how can anybody possibly achieve it? Let’s be honest, perfection exists outside the realms of our tiny minds, limited as they are by the subtle imperfections of everything we need to rely upon to make our modern lives possible. Was …
The Thinker, The Fighter or The Leader – Which Personality Should A Founder Make Their First Hire?
Hire too many fighters and it might feel like the lunatics are taking over the asylum; too many thinkers and nothing will ever get actioned! Spoiler alert! There is no right answer here but there are 3 very different personalities to choose from when making your first hires at your new start-up. Each one comes …
So what kind of PR does your start-up business need (and what is PR anyway?)
Public relations innit! Your company’s relationship with its public. And who is its public? Here’s your first tip; don’t rule anybody out. You never know who might need what service, where, when, or even why. Life is unpredictable, don’t be afraid of that fact. Don’t hold out for the customers you’ve always dreamt of having; …
Motivii founder Eamon Tuhami on quitting the day job, founding an ambitious new start-up, and why happiness is a journey that can be mapped
Eamon Tuhami has half a mind to take his dissertation back to his professors at Derby University and ask to have it re-marked. “They didn’t believe me back in 1999 that digital would be the worlds biggest marketing channel!” he says; perhaps not many lecturers would have done, but most of what Eamon believed would …
The genius of search marketing is in the way it can truly level the playing field
There is an urban myth that restaurants always offer their poorest quality wine at their second cheapest price. Why? Because customers, not wanting to appear cheap, but equally keen not to overspend, usually choose the second least expensive wine on the menu. …
Silicon round-up: It’s just a ride! The old social media double whammy
Recently there has been a lot of discussion in Tech and investment circles over the use of personal data. The more sinister side of the big data debate revolves around the reasons why entrepreneurs and developers are building so many charming, sexy and colourful new lifestyle apps. Is it because these mini-algorithms help us to …