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Tag Archives strategy

The Wednesday Word: On Why Perfection Is A Waste Of Time, And Picking The Perfect Co-founder (Clue – You Can’t)

Welcome to the hump – apropos of that, here’s some advice!

What is perfection and how can anybody possibly achieve it? Let’s be honest, perfection exists outside the realms of our tiny minds, limited as they are by the subtle imperfections of everything we need to rely upon to make our modern lives possible.


The genius of search marketing is in the way it can truly level the playing field

chinese zodiacchinese zodiacThere is an urban myth that restaurants always offer their poorest quality wine at their second cheapest price. Why? Because customers, not wanting to appear cheap, but equally keen not to overspend, usually choose the second least expensive wine on the menu.