Last night at Google Campus Dreamstake founders Marina Atarova and Paul Dowling ran another of their renowned Founder Stories series, featuring talks from Tabitha Goldstaub, co-founder at Project Placed and CognitionX, and ex-Secret Escapes sales guy, travel blogger, and founder of Edge Retreats Luke McCormick. What did we learn? As ever there were some fundamental …
Leads united – we are leads, we are leads, we are leads…
Leads, not Leeds! Marketing correspondent Marc Duke writes… Don’t worry this is as not an article about the once mighty powerhouse of UK football rather some thoughts on one of the most important areas I think there is in marketing – lead generation. The ultimate measure of effective marketing and something that any start up …