PitchUp takes place Wednesday’s at citizenM Hotel, Shoreditch- get your ticket here… When was the last time you set aside the startup hustle to mix with some genuinely fun, interesting and dynamic company, let your hair down…and throw some wacky ideas about? We know – it doesn’t happen as often as you’d think / like …
Zuora Has Published Its Subscription Economy Index – It’s Game-Changing, In A Way
“Why own anything anymore?” It’s not an expression you’d expect to hear coming from an entrepreneurial tech titan (and an American one at that!), but this is the oft repeated mantra of the somewhat legendary Tien Tzuo, CEO of Zuora, the subscription billing, commerce and finance solution, formerly employee number 11 at Salesforce. It all …
Surrey Based Call Tracking Firm Takes £10m In Funding To Settle Debate About Which Marketers’ Campaigns Are Best
Ever had the feeling that half of your marketing budget was wasted, but you just didn’t know which half? It’s the classic marketers’ dilemma – publicists have wrestled with this tedious problem since the turn of the century. This week, a call-tracking company from Reigate, Surrey, have won £10m of investment from Smedvig Capital, a …
Ignyte Series Continues With SparkUp Product Development Discussion In Soho Feat. Apple, Google, Reedsy
The Collective Soho was the venue for a heated debate about product development The more intimate the venue – the better the knowledge sharing – so says Hristo Boyadzhiev, MD of Despark, an International Digital Specialist helping tech startups and global businesses to develop their brands and products. Despark with offices in London and Sofia, …
Marketing By Numbers – 3 Rules Of Thumb
Don’t panic – there are only 3 numbers you need to know! Our marketing correspondent Marc Duke writes: A while back the CEO of a company I was working with called me in to a meeting room and asked me for help. ‘I have a board meeting next week and the numbers don’t stack up. …
Leads united – we are leads, we are leads, we are leads…
Leads, not Leeds! Marketing correspondent Marc Duke writes… Don’t worry this is as not an article about the once mighty powerhouse of UK football rather some thoughts on one of the most important areas I think there is in marketing – lead generation. The ultimate measure of effective marketing and something that any start up …
So what kind of PR does your start-up business need (and what is PR anyway?)
Public relations innit! Your company’s relationship with its public. And who is its public? Here’s your first tip; don’t rule anybody out. You never know who might need what service, where, when, or even why. Life is unpredictable, don’t be afraid of that fact. Don’t hold out for the customers you’ve always dreamt of having; …
Motivii founder Eamon Tuhami on quitting the day job, founding an ambitious new start-up, and why happiness is a journey that can be mapped
Eamon Tuhami has half a mind to take his dissertation back to his professors at Derby University and ask to have it re-marked. “They didn’t believe me back in 1999 that digital would be the worlds biggest marketing channel!” he says; perhaps not many lecturers would have done, but most of what Eamon believed would …
The rise of MallTech means you had better take your smartphone shopping with you!
“Brands can’t lord it over customers now. Before, it was about waving the flag of the brand. Now consumers are turning themselves into brands through social media. Gap doesn’t make you cool; you make Gap cool by choosing to wear it.” Antonio Bertone, former marketing chief at Puma, speaking to Wired magazine, sums it up …
Right place, right time, right people: from BarChick to Funding Matchmaker, Daisy Blount is set to become the newest member of the I.T. Crowd
I must admit, when writing this piece I had to fight the urge to fill it full of bad puns, for Daisy Blount is the PR machine with the super-famous family member, who is putting the petal to the metal, moving to pastures new, and promoting a blooming great new product that helps entrepreneurs find …
Adthena Celebrates 2nd Birthday
Fast growing competitive intelligence service racks up over 100 clients including some of the world’s leading brands in just two years! …
The lighter side of marketing; make ‘em play, make ‘em compete, make ‘em laugh, laugh, laugh
Last night on the 3rd floor of Google Campus, something of a trek as the lift was out of order, Eamonn Carey presented his talk, “Make more mischief” to a smallish but remarkably engaged audience. Eamonn is head of digital at MHP Communications, a mentor at Techstars, and a partner of Prototype Builders, building digital …