Tag Archives marketing

Why You Should Attend: PitchUp By The Think Collective, This Wednesday, Every Wednesday!

Posted on 3 min read 1926 views

PitchUp takes place Wednesday’s at citizenM Hotel, Shoreditch- get your ticket here…  When was the last time you set aside the startup hustle to mix with some genuinely fun, interesting and dynamic company, let your hair down…and throw some wacky ideas about? We know – it doesn’t happen as often as you’d think / like …

Zuora Has Published Its Subscription Economy Index – It’s Game-Changing, In A Way

Posted on 4 min read 3008 views

“Why own anything anymore?” It’s not an expression you’d expect to hear coming from an entrepreneurial tech titan (and an American one at that!), but this is the oft repeated mantra of the somewhat legendary Tien Tzuo, CEO of Zuora, the subscription billing, commerce and finance solution, formerly employee number 11 at Salesforce. It all …

Surrey Based Call Tracking Firm Takes £10m In Funding To Settle Debate About Which Marketers’ Campaigns Are Best

Posted on 3 min read 1733 views

Ever had the feeling that half of your marketing budget was wasted, but you just didn’t know which half? It’s the classic marketers’ dilemma – publicists have wrestled with this tedious problem since the turn of the century. This week, a call-tracking company from Reigate, Surrey, have won £10m of investment from Smedvig Capital, a …

Ignyte Series Continues With SparkUp Product Development Discussion In Soho Feat. Apple, Google, Reedsy

Posted on 11 min read 1106 views

The Collective Soho was the venue for a heated debate about product development The more intimate the venue – the better the knowledge sharing – so says Hristo Boyadzhiev, MD of Despark, an International Digital Specialist helping tech startups and global businesses to develop their brands and products. Despark with offices in London and Sofia, …

Leads united – we are leads, we are leads, we are leads…

Posted on 3 min read 728 views

Leads, not Leeds! Marketing correspondent Marc Duke writes… Don’t worry this is as not an article about the once mighty powerhouse of UK football rather some thoughts on one of the most important areas I think there is in marketing – lead generation. The ultimate measure of effective marketing and something that any start up …

So what kind of PR does your start-up business need (and what is PR anyway?)

Posted on 5 min read 1251 views

Public relations innit! Your company’s relationship with its public. And who is its public? Here’s your first tip; don’t rule anybody out. You never know who might need what service, where, when, or even why. Life is unpredictable, don’t be afraid of that fact. Don’t hold out for the customers you’ve always dreamt of having; …

Motivii founder Eamon Tuhami on quitting the day job, founding an ambitious new start-up, and why happiness is a journey that can be mapped

Posted on 6 min read 4541 views

Eamon Tuhami has half a mind to take his dissertation back to his professors at Derby University and ask to have it re-marked. “They didn’t believe me back in 1999 that digital would be the worlds biggest marketing channel!” he says; perhaps not many lecturers would have done, but most of what Eamon believed would …

The rise of MallTech means you had better take your smartphone shopping with you!

Posted on 5 min read 1000 views

“Brands can’t lord it over customers now. Before, it was about waving the flag of the brand. Now consumers are turning themselves into brands through social media. Gap doesn’t make you cool; you make Gap cool by choosing to wear it.” Antonio Bertone, former marketing chief at Puma, speaking to Wired magazine, sums it up …

Right place, right time, right people: from BarChick to Funding Matchmaker, Daisy Blount is set to become the newest member of the I.T. Crowd

Posted on 5 min read 2205 views

I must admit, when writing this piece I had to fight the urge to fill it full of bad puns, for Daisy Blount is the PR machine with the super-famous family member, who is putting the petal to the metal, moving to pastures new, and promoting a blooming great new product that helps entrepreneurs find …

The lighter side of marketing; make ‘em play, make ‘em compete, make ‘em laugh, laugh, laugh

Posted on 4 min read 654 views

Last night on the 3rd floor of Google Campus, something of a trek as the lift was out of order, Eamonn Carey presented his talk, “Make more mischief” to a smallish but remarkably engaged audience. Eamonn is head of digital at MHP Communications, a mentor at Techstars, and a partner of Prototype Builders, building digital …