“Why own anything anymore?”
It’s not an expression you’d expect to hear coming from an entrepreneurial tech titan (and an American one at that!),
Ever had the feeling that half of your marketing budget was wasted, but you just didn’t know which half?
It’s the classic marketers’ dilemma – publicists have wrestled with this tedious problem since the turn of the century.
The more intimate the venue – the better the knowledge sharing – so says Hristo Boyadzhiev,
Our marketing correspondent Marc Duke writes:
A while back the CEO of a company I was working with called me in to a meeting room and asked me for help.
Marketing correspondent Marc Duke writes…
Don’t worry this is as not an article about the once mighty powerhouse of UK football rather some thoughts on one of the most important areas I think there is in marketing – lead generation.