“Why own anything anymore?”
It’s not an expression you’d expect to hear coming from an entrepreneurial tech titan (and an American one at that!),
Ever had the feeling that half of your marketing budget was wasted, but you just didn’t know which half?
It’s the classic marketers’ dilemma – publicists have wrestled with this tedious problem since the turn of the century.
The more intimate the venue – the better the knowledge sharing – so says Hristo Boyadzhiev,
Our marketing correspondent Marc Duke writes:
A while back the CEO of a company I was working with called me in to a meeting room and asked me for help.
Marketing correspondent Marc Duke writes…
Don’t worry this is as not an article about the once mighty powerhouse of UK football rather some thoughts on one of the most important areas I think there is in marketing – lead generation.
Public relations innit! Your company’s relationship with its public. And who is its public? Here’s your first tip; don’t rule anybody out.
Eamon Tuhami has half a mind to take his dissertation back to his professors at Derby University and ask to have it re-marked.
“Brands can’t lord it over customers now. Before, it was about waving the flag of the brand. Now consumers are turning themselves into brands through social media.
I must admit, when writing this piece I had to fight the urge to fill it full of bad puns, for Daisy Blount is the PR machine with the super-famous family member,
Fast growing competitive intelligence service racks up over 100 clients including some of the world’s leading brands in just two years!
Last night on the 3rd floor of Google Campus, something of a trek as the lift was out of order,