Axis Stars, the elite social networking start-up aimed at helping sports stars better manage their careers and finances, has signed a Joint Venture agreement with AIM listed Milestone Group.
The JV will be based on a revenue share whereby Axis Stars will leverage its database of elite sports stars to publicise Milestone’s Passion Project initiatives, as well as gaining access to innovative technology solutions through Milestone’s Nexstar Joint Venture.
Axis Stars was founded by Louis Saha, the ex-Manchester United and France footballer, who gave an exclusive interview to Haggerston Times last year about his transition from sports star to startup founder, and the perils that athletes face throughout their careers being preyed upon by false friends and “sharks” who lead them into bad business deals and often bankruptcy.
Milestone Group’s Passion Project is an initiative that attempts to “aggregate all parties involved in the engagement, education and employment of young people while also providing both social and commercial opportunities.”
Nexstar offers a portfolio of innovative finance, music streaming and publication technologies which it hopes to provide to partners engaged in the JV, and their global audiences.
Axis Stars plans to co-host a number of events with Milestone and match its portfolio of stars to relevant social causes, helping to raise awareness of Milestone’s Passion Projects and build brand awareness of both companies and their products.
Says Saha: “Moving to a Joint Venture agreement will give even more emphasis to the “Play it Forward” attitude which embodies the values of Axis Stars and its members”.
CEO of Milestone Deborah White added “we share the same values as Axis Stars and both have a vision where creating commercial value and a better world can exist in the same conversation.”
Axis Stars co-founders Saha and Patrice Arnera have created an exclusive network designed to “disrupt and change professional sport and entertainment from the elite to the aspiring youth.” The platform gives members access to vetted agents and sponsors based on e-reputation or membership of a network of trusted partners, and includes financial and legal solutions, and “highly competitive lifestyle propositions”, with the ultimate aim of bringing “transparency, compliance, education philanthropy and trust to professional sports and entertainment”.
Athletes such as ex-footballers Didier Drogba and Mikael Silvestre, tennis player Gael Monfils and basketball star Boris Diaw have all lent their support to Axis Stars’ platform, which has grown to 400 members, including 190 sports stars and 40 approved partners. Ex Manchester United footballers Rio Ferdinand and the Neville brothers are rumoured to be signed up to the platform.
Saha, a relentless networker with sports and media contacts all over the world, dovetails perfectly with co-founder Arnera, who spent the bulk of his career in IT and has developed a secure and confidential platform where services can be recommended and rated.
The Passion Project also has celebrity backing, from actor, rapper and film star Ben Drew, aka Plan B, dance star Akram Khan, Paralympian Wendy Smith and 2014 The Voice winner Jermain Jackman. All support the Passion Project initiative, actively raising awareness for their causes via social media channels.
Nexstar, a JV between Milestone Group and Black Cactus Holdings Pty exists to develop and commercialise all the existing IP owned by Black Cactus under an exclusive global licence.
Black Cactus owns various digital products and services such as digital media platforms and music platform services which it allies to global loyalty and reward programmes.
Amidst a series of glamorous launch parties, celebrity football tournaments and a flurry of software deals, Axis Stars has also been vocal about making sure young and aspiring athletes follow the right path, and maintained the kind of strategic path for growth that may encourage investors to back the start-up and take it to the next level.
Axis Stars remain as dynamic, fast moving and disruptive – in its positive sense – as their footballing founder – watch this space.