Vloggers are the incarnation of the modern entrepreneur – discuss.
Luckily, you don’t have to because this week the Stylist, London’s favourite publication for fashion, style and life lovers has spent a week shadowing superstar Vlogger Tanya Burr, to see what living life in a YouTube goldfish bowl is really like.
So before we tell you about how to apply to be Marc Jacob’s next superstar volgger, the first thing to understand is that Vloggers don’t just run a YouTube channel, but a mini-business empire (and sometimes not so mini); Burr has published 2 books, sells her own posters, runs her own cosmetics line, which makes a sale every two minutes, has front row seats at all the major fashion events, and has an estimated worth of £1.5 million!
Nice work if you can get it, but let’s not forget that most people, try as they might, can’t.
To make it as a vlogger you need to be normal and nice, but also ruthless about taking every chance that comes your way. You need to be likeable and never let your guard slip or your frown turn upside down. Finally, it also helps if you like make-up, shopping, and…sitting on the end of your bed talking about make-up and shopping.
Here at the HT we can tell our vlogger superstars from our social media also-rans, which is probably why the Stylist quoted us in their article; “The baby boomer generation wanted to get with the smartest person in the room; but with millennials it’s all about the coolest person in the room.”
How true – in today’s world we often finding ourselves wondering not whose cleverest, but who’s coolest, most well-balanced – who would we be friends with? We follow people not ideas, and we tend to judge people on their character, not their achievements.
Don’t want to make the world a better place? Not interested, then…next! #sorrynotsorry.
The Stylist’s Helen Bowlass spent a week with Burr to try to discover if anybody can become a blogger, and learned that you don’t have to be an overachieving workaholic to make it happen, but it certainly helps!
You don’t have to have a superstar personality, but you do have to be genuine, curious about life, and love your fans.
Even if you have all those qualities, the chances of vlogging successfully as a career are remote – but luckily in life there are always shortcuts to be found and so if you haven’t achieved world domination just yet, this could just be your chance.
#castmemarc – what’s it all about?
None other than Marc Jacobs are looking to cast their next “marcjacobs beauty social media sensation”, and this time, they say, “it’s all about beauty”.
To answer this “global casting call” all applicants need to do is post a video to Instagram letting Marc know what inspires them in beauty and fashion, according to a press release issued today.
Just make sure you include the hashtag #castmemarc and tag @marcbeauty to make sure he sees your entry (n.b. we suspect Marc may not view every entry himself but probably has some minions to do this for him until the numbers are whittled down).
You have to be over 18 and you have to submit your entry before or on Monday, December 5th to be in with a chance of making the final ten, who will be sensationally flown to New York City to record a final make-up vlog post which Marc himself, plus judging panel, will review personally.
Only three will be chosen, but the lucky three will be featured as part of the spring 2017 ‘beautymarc video series.
And they will each receive a year’s supply of Marc Jacobs Beauty products, an invitation to all Marc Jacobs Beauty Influencer events for the whole of 2017, and a “Marc Jacobs wardrobe and accessories allowance”.
Let’s hope it’s worth more than the WH Smith voucher your gran sends you every Christmas.
Well peeps, you heard it here first. Realistically, you might have as much of being chosen as you do of finding a golden ticket to Willy Wonka’s chocolate factory in your lunchtime Toffee Crisp, but we know that won’t stop budding entrepreneurs getting their vid on and making Marc proud with their many and varied efforts.
And we salute you. The world needs Vloggers – at the very least – to tell us what’s hot and what’s not. Oh, and what computer games to play of course. Thanks PewDiePie, where would we be without you!