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London Or Barcelona? Mobile or Fashion?

The Bright Lights of Barcelona – Freddie Mercury would be proud

Next week Londoners will take on the Catalans in an unofficial battle for Europe’s coolest city; Mark Zuckerberg will be headlining MWC 2016 in Barcelona, one of the world’s largest mobile and tech conferences, whilst London Fashion Week kicks off in London today.

Whilst LFW’s line up this year lacks some of the star studded fashion talent of previous years, all that means is the stage will be given over to some of the brightest emerging fashion talent anywhere in the world. After London College of Fashion kicked off proceedings last night at the Royal College of Surgeons in Lincoln’s Inn Fields, Central St.Martins will follow suit tonight at the BFC show space before Cambridge Satchel Company throws a late night garden party to showcase its spring / summer collection.

Not to be outdone in the start-up stakes, alongside MWC, 4YFN (4 years from now) will run from Monday to Wednesday where the best and brightest tech disruptors will be strutting their stuff, many of them British.

By Monday evening LFW will be hitting its straps, with Burberry, Pringle, Aspinal of London and Christopher Kane all scheduled to unveil the latest trends – causing a frenzy amongst fashion buyers – although the poor public will have to wait 6 months to try out the new gear.

London is where the Punks at

Meanwhile in Catalunya keynote speakers including founder & CEO of Buzzfeed Jonah Peretti, BT Group Head Honcho Gavin Patterson and Mark Fields, President of Ford Motor Company will be making impassioned arguments about the future of mobile and the connected world and trying to leave their mark on a conference that has become almost too big for its own good.

Where there’s fashion, there’s controversy and the protests have already kicked off in the Brewer Street Carpark venue at LFW where PETA protestors sporting gas masks and precious little else make a stand against the use of fur as a fashion accessory.

2 years ago it was Zuckerberg who caused the biggest stir at MWC defending his decision to splash out $18bn on WhatsApp – will he repeat the trick this year or are we set for an unexpected turn of events.

Whether you find yourself on the Ramblas or the Kings Road over the next week, you should count yourself lucky. These 2 Olympic cities are both more than capable of throwing a big bash – and if the competition wasn’t fierce enough already – there’s the small matter of an Arsenal vs Barcelona football match.

So Tech? Or Fashion? Why not have both – you can’t be in both cities at once, but you can rock both sides –we declare Fash-Tech to be the winner! Look out for it at both events and let us know what you find in Monjuic, or Marylebone.


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