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London-Based, Netflix Style Video Game Platform Launches First Local Language eCommerce Site In Germany

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Green Man Gaming, a global e-commerce technology company in the video games industry that could best be described as Netflix for gamers, has launched a new German language site.

The company, who already market to more than 190 countries offering gamers’ a wide range of popular and new multi-platform digital video games across PC, Sony, PlayStation and other consoles, intends to roll out further localised e-commerce websites in key markets as part of its 2017 strategy, it says. will allow customers in Germany, Austria, and Switzerland to shop their favourite titles, and read about the games in the store as well as special offers aimed at local buyers, in their own language, and using their preferred payment systems, including cashless payment providers such as Sofortüberweisung.

Green Man Gaming say that “our internal data has shown particularly strong demand and revenue from customers in Germany, Austria and Switzerland”, and a that a “data driven strategy has given us the confidence to launch a dedicated German language website and kick off plans to introduce more local language websites in 2017”, says Paul Sulyok, the company founder and CEO.

Sulyok is a serial entrepreneur who began his career as an officer in HM Forces before stints as a banker and a management consultant, and the launch of 2 other ventures, video-game / betting hybrid Prizefight, and an algorithmic engine for traders in the cash equity markets.

Green Man Gaming was founded in Bloomsbury in September 2009, and acquired the Playfire Social Network in July 2012 before becoming a Tech City UK Future Fifty member in 2013, headline sponsor of the Golden Joystick Awards, helping the event break 10 million votes cast, and winning the Pureplay eCommerce Retailer of the Year in 2014.

The company launched a publishing arm in September 2014 which helps independent games manufacturers launch their own titles on Green Man Gaming’s site. In March 2014, Sulyok was named one of the 100 most influential people in the UK games industry and since then the company has been featured in the Sunday Times Hiscox Tech Track 100 and Sunday Times BT Business SME Export track 100, as well as securing a patent in the US for a digital trade-in platform.

As well as CFO and CSO Callum Jay, the ex-Head of Business Development for FTSE 250 listed games publisher Eidos, responsible for the Tomb Raider and Deus Ex franchises, Green Man Gaming’s board consists of Eden Ventures partner and barrister Ben Tompkins, CD Media President Spiros Giamas, and Faisal Galaria, Chief Strategy and Investments Officer of Gocompare.

Green Man Gaming are justifiably proud of their “vibrant online community” that “connects gamers and rewards them for in-game activity”, and uses the data gathered about game-play experiences to “further improve the overall gaming experience.”

With Brexit providing such an uncertain picture of future trading relationships with the rest of Europe, its seems that Green Man Gaming are ahead of the game when it comes to servicing foreign language markets, and combined with a highly popular product, this is a business, and model, to be envied.

Post Brexit, Sulyok commented to Wired Magazine, “”As a tech start-up hub for Europe, the UK has been able to attract a strong talent pool of specialist engineers and creative talent that has helped us build a successful video game industry,”

“This uncertainty may not only affect this talent pool but also make it more difficult for UK developers to attain funding from European investors and funds to help build and market their games.”

At least Green Man Gaming are speaking the right language when it comes to understanding the importance of the European, and indeed all, foreign language markets.


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