Ever wondered what it’s like to be a professional photographer – supplying the fruits of your work to top media agencies like Mashable?
Sites like Instagram, Twitter, Snapchat and Facebook are making it possible to show the world how creative you can be – but with 1.8 billion photos being shared on social media every day how do you make agencies aware your images are available for use – and surely the agencies won’t pay, right?
Wrong! Since 2014, and their official launch at Tech Crunch Disrupt (before they joined Wayra), Lobster have been making it possible for anybody to put their snaps up for sale, starting at £0.99.
Lobster’s media partners can then license your photos instantaneously, search a database of literally billions of images and invite users to join the platform with one click of a button.
You can license your content simply by joining the Lobster platform – it takes seconds – and make yourself eligible to receive 75% of profits – and there is no set limit to what a media agency may be prepared to pay for that perfect shot.
And the best part is user’s never need to leave their favourite platforms – Instagram, Flickr, and Facebook are already in late stage discussions to partner with Lobster, and Youtube are the latest major media platform to join the party.
Sounds like the time is ripe for a fundraising; the Syndicate Room crowdfunding campaign began in earnest on 22nd February and there’s good news and bad news; the good news is Lobster smashed their target, raising £300k in less than a fortnight at a pre-money valuation of a shade shy of £2m; the bad news is the overfunding campaign for a further £100k ends in just 5 hours!
The funding will help scale the sales, marketing and tech teams to support these major partnerships and create the subscription model favoured by major media and ad agencies.
Lobster’s database already contains more than 2 million images from over 7,000 contributors and the team have landed their first major client – the mighty digital media blogging giant Mashable.
“We are creating an international marketplace for discovering and sourcing truly authentic user generated content from anywhere in the world. Our crowdfunding campaign will help us supercharge this ambition as we continue to attract more and more customers and users,” Says Lobster founder and CEO Olga Egorsheva.
“Lobster’s impressive team of ambitious entrepreneurs have identified a key battleground in the future of marketing and they are already establishing themselves as industry leaders,” says Syndicate Room CEO, Gonçalo de Vasconcelo.
So what are you waiting for – if you’re a budding angel investor looking for the hottest ticket in town, scoot over to the Syndicate Room page – before it’s too late.
If you think you’re the next Robert Doisneau, David Bailey or just want to share some of your wonderful images and memories with the world at large, taking home a few pounds in the process, check out Lobster’s platform – it takes less than a minute to sign up.
Good luck, and God (shutter) speed!