Breed Reply, the investment arm of Reply, who support the Telco, Media, Banking, Insurance and Public Administration sectors with new communication channels and digital media, announced today that they have reached agreement with 4 London Based, early stage IoT start-ups, to provide investment and support.
Callsign, an authentication platform for enterprises, financial institutions, and consumer facing web companies built using a military grade “Crypto Engine”, Iotic Labs, the creators of Iotic space, a trusted environment for the secure exchange of data or creation of “communities of unrelated things transforming services and enabling interventions and improvements”, RazorSecure, a software monitoring system with a low maintenance approach, and Senseye, who monitor the conditions of machines to help predict and prevent breakdowns, are the lucky recipients, having been identified by Breed’s “Start-up Search” programme.
Breed Reply are based in London Victoria but also have operational offices in Munich and Milan. Described as an “advanced incubator”, the company offers 3 core services; funding at both the “seed” and “early stage” level, ongoing support and “knowhow” covering transfer of business, managerial and technological expertise, and, leveraging its parent company Breed’s eco-system, medium-term involvement “to establish start-ups in the marketplace.”
Breed Reply’s preferred investment sectors are Fitness and Wellness, Healthcare, Smart Home, Manufacturing, Transportation and Energy. The company’s portfolio now numbers fifteen investments.
Emanuele Angelidis, CEO of Breed Reply has commented; “we are delighted to announce the further growth and diversification of our dedicated lot portfolio.”
“The programme Best In Breed has enabled us to evaluate and invest from the beginning in a number of highly innovative businesses and companies. We have therefore just launched the fifth edition of Best In Breed from which I expect further substantial results.”
Start-ups can apply here; the closing date for applications is October 26th.
Breed Reply say that during their selection process “we pay special attention to the quality of the team and the size and growth of the target market”, and also seek to establish if the company and product “has the ability to solve the needs of a large customer base and is differentiated significantly from other products or services in the market.”
Finally Breed Reply attempt to establish if the company can defend the value and uniqueness of their offering. The company does not take a pre-defined amount of equity but treats each investment on a case by case basis, whilst always looking to take a minority stake.
Besides the latest investments Breed Reply’s current portfolio includes connected health platform amiko, home security sound and vibration detector cocoon, sports tech virtual fitness company Gymcraft and XMetrics, an activity tracker “designed by swimmers for swimmers” which gathers performance data to help swimmers improve and maximise their training.
The company’s Best in Breed initiative is run every 2 years.
The IoT market has been threatening to take off for some years; consultants PWC suggested in a report released in May last year that the market would be worth as much as $9 trillion by 2020, with more than 30 billion connected devices available for consumers.
In 2014 the report suggests the industry was worth $3.4 trillion, dominated by the Healthcare and Life Sciences, Automotive, Consumer Electronics and Industrial and Manufacturing industries, with more than 9 billion connected devices in existence.
Callsign, who are based at Tech Hub, East London, are led by Zia Hayat, CEO; COO Ian Welch was previously Head of Marketing for Ladbrokes.com