Influencer Carl Thompson, award-winning video content agency Shoot Media and start-up property and travel PR consultancy Faust PR recently teamed up to create a video promoting a new housing development in Haggerston.
‘The Overdraught’ was once an Irish pub situated between Bethnal Green Road and Gosset Street, but now it is being developed into nine boutique homes for private sale, which includes one and two bedroom apartments, three-bedroom duplexes and triplexes, and a four-bedroomed townhouse, with private roof terrace and garage.
The aim of the video was to show that residents in Haggerston benefit from a commute with a difference; whether it be stroll, jog, bike, scooter, or even skateboarding down the canal tow path that runs alongside the Overdraught development, the commute offers a hassle-free way to get to zone one.
Not forgetting, the bars, restaurants, and cafes along the way, perfect for picking up a morning coffee, or grabbing a beer on the way home!
In the video Carl Thompson dons his canoeing gear, and sets off from the locks next to Broadway market, to try to reach King’s Cross, whilst his friend jumps on a Boris bike and meanders down the tow path, stopping off for a latte and to browse a canal-side bookshop along the way.
So, who’s commute was best? No score draw. By this time, the vloggers have made their point, showcasing Haggerston in all its springtime glory, and emphasising how a commute to Kings Cross is about as easy as it gets.
The Overdraught’s developers, L&Q, is one of London’s largest residential developers, and one of the U.K.’s leading housing associations, with over 90,000 homes in London and the Southeast, and a vision to create 100,000 more.
L&Q say that their community foundation helps to build opportunity and confidence in each area they develop, and helps local people into sustainable careers.
Because it is a charitable Association, L and Q say that every penny of any surplus is invested back into providing more new homes and services for its residents.
L&Q are also developing apartments in Southwark’s Québec quarter, St Agnes Place Kennington, and Harvard Gardens, also in Southwark.
The development in Haggerston is a later phase of the City Mills development nearby, and it seems like L&Q place a lot of emphasis on the local areas they develop. Together with neighbouring Hoxton, Shoreditch, and Dalston, L&Q say that:
“from niche galleries and art shops creating a realm of creative energy, to boutique stores, Bars and restaurants that will help you to relax and unwind, in Haggerston, you really can enjoy the area at whichever pace you like.”
On the other hand, perhaps they are just trying to make the point that Haggerston is a 10-minute bus ride away from the Square Mile!
Haggerston has been one of London’s best kept secrets for the past decade, but now it seems like the secret is almost out; whatever that means for the area.