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Favorey, The Services Directory Based On Recommendations From People You Trust, To Launch Mobile App

Favorey is a new discovery app that uses the power of social recommendations to help its users find trustworthy new service providers, from tree surgeons, to key cutters.

Leveraging the function that allows them to obtain a direct introduction to providers that their family or friends have used and recommended, users can request services, receive offers, negotiate terms and transfer funds – all within the Favorey app.

According to a recent press release, Favorey has been in stealth mode since June 2016, but the team, led by founder and CEO Kabir Ahmed, are now looking for London based beta-testers to test their new marketplace.

All being well, a public launch will take place in the next few weeks, so stay tuned, or, if you can’t wait that long, there is a waiting list “eager users” can sign up to on the Favorey website.

Founder Kabir explained the reasoning behind the app, which has already received backing in the form of a £500k seed round, from Qatari public listed company Salams International Holdings.

“People find it difficult to source new trusted service providers and frequently call on friends for advice and introductions. We wanted to solve that problem by harnessing the power of social to bring together people who need stuff with people who can help.”

“We’re building a community of trust, where we can all ask for help from trusted contacts, and use our skills to help others. Using the power of social networks to create new communities that help each other.”

Favorey’s CEO Javier Jiménez also commented: “We are extremely excited to share Favorey with people and to start building our marketplace of trusted recommendations. Our objective has always been to create an application which can fundamentally make a difference to people’s lives.”

Favorey’s service providers will cover everything from dog grooming to key cutters; they say: “whether it’s a mechanic from your mum or a tree surgeon from your twin, Favorey has it covered.”

The team behind Favorey is already 28 strong, and are targeting the Apps World Evolution conference at London’s Excel Centre for their official launch. Following that, they hope to launch in the US at Apps World North America in San Francisco, in November.

“Things you need, from people you trust, at terms you negotiate”, runs the startups’ strapline.

It’s an innovative idea that seems to have been surprisingly overlooked by the big social media platforms; certainly, on the likes of LinkedIn or Facebook, there is no formal way to put out a request for recommended services. Or pay for them.

In a digitalised world that increasingly demands personalised, curated services, and where word of mouth recommendations can be disseminated around the world in a matter of seconds, perhaps Favorey’s point of difference, will make all the difference.


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