Serial networkers experiencing that dreaded sense of déjà vu as they chat to the same people, in the same places, whilst swigging beer and eating pizza (admit it – it could be worse, couldn’t it?) are in for a treat, as Despark’s ever popular Ignyte series returns to the Hub, in Soho’s Golden Square, next Wednesday evening, 20th July.
Aware that lightning rarely strikes twice in the same place, organiser Lauren Goodenough has cleverly switched the format from April’s Sparkup panel discussion to a special event giving guests a rare opportunity to hear from one of startupland’s famous faces, Vincent Dignan.
When it comes to growth hacking, Dignan has shown time and again that he has the Midas touch.
Fresh from a 45 date speaking tour of the US, the resourceful growth hacker with the outrageous dress sense has recently published his first book; “Secret Sauce: A Growth Hacking Playbook” where he reveals all about the range of guerrilla marketing techniques, supercharged social media campaigns and cheeky, code free shortcuts he has successfully developed and deployed.
Dignan has driven more than 20 million page-views across 2 sites, planetivity.com and screenrobot.com with no paid marketing spend, taken a start-up company, Magnific, through the Techstars London accelerator, assisted companies at Pitch@Palace at the behest of the Duke of York, and even run his own conference, secretsauceconference.com.
Next Wednesday he’ll be sharing more of his secrets, explaining how sites like Facebook, Snapchat and Instagram can grow with no traditional marketing spend, and how start-ups can leverage these techniques to fuel their own, rapid growth, reach a wider audience, and use platforms to save themselves hours of time.
The “growth hacker mindset” is one of the most sought after intangibles in the tech start-up ecosystem; some have it, others must learn it – Ignyte are promising that attendees will be leaving with “specific strategies that can be implemented immediately”.
Worth the entrance price alone I hear you say – well, the other great thing about this event is that it’s totally free to attend!
Oh, wait, there’s a third thing too! After the speech and the Q&A, there will be networking drinks and canapés by Maple & FITZ until 9.30pm in the Hub, which was sponsored by creative industries network and incubator MeWe360. For the strong of stomach and don’t-have-an-early-morning-meeting crowd there is the opportunity to head downstairs to Graphic Bar for further drinks – just don’t shake hands on too many deals you might regret in the morning!
London is the best in the world at many things; cosmopolitanism, start-ups, tech innovation, growth hacking; but perhaps it’s events scene pips the lot? It’s a strong field to choose from; thankfully, a Despark event means you can combine all 5 in one heady mix of listening, learning, networking and imbibing.
What will they think of next? Pretty soon there’ll be an all-night tube to take you home, we shouldn’t wonder.
To register for this event, companies that are within the creative industries are eligible for a free 12-month membership with exclusive access to more events and the hub space can sign up here, or you can contact Lauren, firstname.lastname@example.org.
You can also join the Despark mailing list here, and check out links to an interview with Simon Sinek Inc’s Peter Docker, discussing what is needed for a successful product here, plus more industry insights here.