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Are You Going To…Apps World London This 19th-20th October?

The Excel Centre in London’s Victoria Dock will play host to the Apps World Conference on the 19th and 20th October.

Europe’s largest “gathering of passionate developers, mobile and marketing professionals” and “the only event to focus on end-to-end process of app conception, from idea, investment and start-up through to design development and marketing” will attract thousands of mobile professionals, celebrating “the most forward thinking coding techniques, ground-breaking technology and most innovative apps.”

This year Apps World say they have introduced a new conference format which prioritises networking and also introduces interactive features for delegates, exhibitors and visitors.

Both the Wednesday and Thursday feature 6 conference tracks, an expo floor, start-up programme intriguingly referred to as “Project Kairos”, a hackathon, and both days open with keynote presentations.

Wednesday concludes with a “Big After Party” and Thursday with the start-up finalists Pitch Off.

There will be 4 major themes at the conference: Mobile Marketing, Developer, Startups and “BotWorld”.

Speakers include Queen guitarist and uber-techie Dr. Brian May, Bob Strudwick, CTO at ASOS, Marne Levine from Instagram, Sienne Veit, Director of Online at John Lewis and angel investor Stuart Hillston, named by Maserati as one of the top 100 entrepreneurs globally.

Representatives and speakers from Facebook, Uber, Skyscanner, Viacom and Pinterest will also be attending, alongside brands including Groupon, Jaguar, Diageo, BuzzFeed, Spotify, the Financial Times, King, and many others besides.

Apps World say they have doubled the amount of mobile marketing content and have also introduced Bot World, which will attempy to demystify the world of AI messenger bots via keynote’s delivered by Facebook and Microsoft, and give marketers the opportunity to uncover some of the hidden benefits of bots and how best to employ them as part of a holistic marketing strategy.

Attendees wishing to enter the Hackathon are advised to “just bring your brain, a sense of creativity, your laptop and a determination to get involved.” A demo zone will also provide an opportunity to try out the latest app products and services for yourself.

There is even a coding bootcamp, and, an increasingly familiar sight at major conferences (we saw it at 4YFN earlier this year), Start-up Investor mentoring.

Apps world reveals in its downloadable brochure that it expects around 63% of attendees to be senior level employees, with 21% managers, 20% developers, 13% Directors, 12% founders or MDs, and 5% analysts or press.

A “Networking Plus” pass will set attendees back £925 (advance bookings at £725 finished on 16th September) and include hosted lunch tables, access to the keynote stage, a “meet the speakers” reception, and access to all conferences.

A “Start-up Package” which gives teams access to a 1 msq exhibition pod and a pitch slot in the Project Kairos pitch theatre plus logo and profile on the event website, costs just £500. You can also register for just a FREE Expo pass if you are truly bootstrapped and just want to have a wander round.

So, to hear Phil Hewinson, Strategic Partner Manager of Product Partnerships, Facebook, or Martine van Der Lee, KLM’s Social Development and Technology manager deconstruct “the rise of the bot”, or to hack like a pro, alongside other pros, or to pitch your heart out to an audience of tech leaders, press, and investors, there’s only one place to be in two and a bit weeks’ time.

With attendees from over 80 countries expected, and an overarching theme of “Apps from conception to IPO”, there’s a potential benefit for founders and investors, corporate VCs and just about anyone connected to the world of apps, no matter what stage of the journey to IPO they may be on.

And let’s face it, anyone connected with apps, is somewhere on that journey to an IPO, even though it might seem some way off right now!


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